Binom Documentation

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Landing pages management

To see all the landing pages you work with, go to the Landers tab. On this page you will see the control block (on the left), as well as the block of the landers grouping and selection of the timeframe for the statistics (on the right).

Management

In order that the control buttons will be active, click on the desired landing page in the statistics table
Buttons from left to right:
Create - Creation of a new lander.
Edit - Window of the lander edition. It also opens with double-click on the lander..
Сlone - Cloning of a lander. It creates a copy of the selected lander with the name < Lander's name > (clone 1) and opens its editing page.
Note - Создание/редактирование заметки для лендинга.
Delete - Deletion of a lander. You can restore the deleted landing page. To do this, choose the Delete option to show the deleted landing pages. Select the desired one and press the Restore button.
CSV - Downloading the current statistics on the landers in the CSV format.
Info/Stats - Switching among windows of statistics with the main and side information.

Grouping and timeframe

In our tracker, the system of groups is quite easy that significantly facilitates the work with a large number of landing pages. When changing any group or timeframe, the statistic is update instantly. Let’s us describe the elements from left to right.

Search

Search by the landing page name. As you enter the text in this field, in the table will be displayed only those whose name contains the current text in the search field.

Type of the landing page

Active - displays active landers i.e. that were not deleted.
With traffic - displays landers where was the traffic in the current timeframe.
All - displays all landers, including deleted.
Deleted - displays deleted landers.

Groups

In out tracker each landing page has a group. Easy to group, for example, by vertical, type of traffic (Web/Wap) and so on. Read more about groups here. Tracker displays landers of the selected group. If you select All groups, you will see all the landers of all groups.

Timeframe

Last point. You can set up here the timeframe by which the tracker displays the landing pages statistics. Tracker also responds instantly to the changes in this field, except Custom Date and Custom Time. When choosing them, you must additionally select the needed date/time in the appeared fields and click on Refresh.

Refresh button

It updates the statistic. Tracker displays the statistics without much delay. Herewith, the higher volume of your traffic, the faster is updated the statistics. The biggest delay (about 10 seconds) you can see if you will send a single click.

Statistics table

It consists of several lines; each lander corresponds to one line. The last line is the summary statistics for all the landers. The summary statistics usually does not correspond to the total number of traffic for all your campaigns, because the direct traffic isn’t considered in it (without lander). When you hover over a line, it is highlighted in yellow. To sort the statistics for particular parameters, click on it in the head of the table. The arrow down the left of the name column is the sorting from bigger to smaller, and vice versa. In the table, you will see the following columns:

Stats page

Id - Landing page number.
Name - Landing page name.
Language - Landing page language. Indicated in creation.
Group - Group of landers.
Clicks - Number of clicks for the selected period. LP CTR - Click-through-rate from lander to offer. While Direct-traffic (without lander) isn’t taken into account. As well as not considered the repeated clicks, for example, with scripts. LP CTR = LP Clicks / Clicks * 100%
Leads - Number of conversions for the selected period.
CR - Conversion rate. CR = Leads / Clicks * 100%
EPC - Earn per click. EPC = Revenue / Clicks
CPC - Cost per click. CPC = Spend / Clicks
Revenue - Landing page revenue.
Spend - Landing page expenses.
Profit - Landing page profit or losses. Profit = Revenue - Spend.
ROI - Return of investments. ROI = Profit / Spend * 100%

Info page

You will see additional metrics there:
URL - Tracking URL of the lander.
CLH - Clicks per last hour
LLH - Leads per last hour
PLH - Profit per last hour on specific lander.
Last lead - When the last lead was done. If the lander stopped to work for some reasons, it will help you to see the problem quickly.

Group editing

Often it is necessary to change lots of data at once in several landings, for example: the domain after its blocking. In order to change a domain, group, or geo on several landings at once, select them using the checkboxes and click the Edit button.