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Campaign statistics

To go to statistics on your campaign, just select it from the list and click the , button, or do the double click on the line in the table.
The statistics page will open. Let’s consider the following interface elements.

At the top under the main menu, there is the panel of prompt reports of the first level.
The following reports are available:

Button Description
PathsMain paths statistics
OffersOffers statistics
LandersLanders statistics
RulesRules statistics
TokensStatistics on the available tokens in the source
ConnectionISP and connection type statistics
IPIP-address and type range as 1.2.x.x, 1.x.x.x
DeviceDevice type (desktop, tablet, smartphone, etc.), brand, name, model, screen
OSOperating system and versions
BrowserBrowser and versions
CountryCountry
CityCity
LanguageLanguage
RefererReferrer: domain and full URL
Part of dayPart of day and day of week
DaysDays statistics within a selected time period
LeadsLeads statistics
CPCBid report. Separately for each click cost, which was setted in the campaign.
Conversion statusStatus of the conversion report. How much you have leads on each of conv. status
UniquenessUniqueness report. What was unique and non-unique clicks within the.
Once you click on one of the elements, the tracker will download the report with the appropriate metric.

Multilevel reports

If you need to get more detailed statistics, e.g. on ISP and IP-ranges within each of them, select below relevant groupings. For example:

or even so:

The main feature of our tracker is that most part of reports are generated very quickly, almost instantly, and the generation rate does not depend on the total number of clicks in the database, the current traffic volumes and even on the total number of clicks in the campaign. Heavy reports on thousands of pages load in seconds. This allows to analyze your traffic very deep. You can minimize and maximize groupings.

Visualization

In any campaign you can use three different visualization types for a better visual presentation of reports To do this, click the Show Chart button:

and select the type you want:

Table - table, where you can easily find the most successful bundles of two different groups by ROI, CR, Costs, and so on.


Chart - data in the form of a graph, similar to the Trends tab.


Pie - data in the form of pie charts to display the overall picture.

Page navigation

At the bottom of each report, there is a block of multi-page navigation:

It helps to go to the next or previous page, and select a particular page. You can also configure the displaying by 50-1000 lines per page, or an entire report on one page.

Search

In the Search field, you can paste the value that should be found in the report, e.g. a particular publisher. Then click on Apply. The search is performed only by the first grouping!

Reports export


Using these buttons, you can load the report in .csv file, or the Name column of the report in .txt file (convenient for white and black lists).

System of filters

In order to apply the filter to the report, click on
This window will appear:

There you can generate your own filter from several conditions. Select a grouping (one of three), column, operator and value.
To add a new condition to the filter, click the Add condition button. Between the conditions acts the operator AND. To apply the filter, press Apply at the bottom of the window.
To save the filter, input the desired name in the Name of the new filter field and click on Save. Now you do not need to make it again every time, just select from the list above and press Load.
To delete the filter, select it in the list and click on Delete filter.

Subtraction of a line from the total sum

When viewing group-report, clicking on any line will subtract all fields of selected row from the total amount. More information about using the feature you can find in our blog.

Marking rows

In our tracker you can tag publishers, it's convenient, for example, in the following situations:
- Mark publishers that you sent to the blacklist (global or by campaign)
- Mark publishers that you sent to the white list
- Mark the ads/OS /traffic type that stopped at the source

To mark the line of report, select it with mouse then click desired icon at the table header. To mark all the lines of the current report page, click the checkbox to the left of the Name in the table header, and then click the icon. If you want to display only rows marked with a specific label in the report, just click on corresponding label in the table header (without selecting a row). Also you can use tags in search. Icons from left to right: #cross, #minus, #plus, #check, #star, #pause, #delete. And also you can use these tags in the API, in the search_name parameter.

At the moment, this function only works in reports by tokens.

If you want to see statistics only for a specific icon - just open the report and click the icon. You can also use search by values: #cross, #minus, #plus, #check, #star, #pause, #delete.
If you want to see all lines in report, except marked one with a specific label – use filter.

You can show all unmarked lines like this:

Video