Adding a traffic source
To add a traffic source to Binom, go to Traffic sources and click Create.
Main settings
Click Load from template to select a premade template for your traffic source.
Name
Traffic source name.
Postback URL
URL for passing conversions to the traffic source.
External ID
Click's ID in the traffic source. Mandatory for Postback URL.
Cost
Used to receive the click cost from the traffic source.
Advanced settings
Traffic loss %
The percentage of traffic loss. Used to adjust CPC (cost per click) to reflect the lost traffic and its costs in the overall campaign cost in Binom. Does not affect existing campaigns.
Postback %
The percentage of conversions that will be sent to a traffic source. For example, at 50% Binom will send every second conversion. Does not affect existing campaigns.
S2S postback mode
Choose whether to send all conversions, only the first conversion, or only E-commerce-approved conversions. Affects all existing campaigns with the specified traffic source.
Payout %
The payout percentage that will be sent to the traffic source. If the real payout is $10 and Payout % is set to 50, Binom will send $5 as payout to the traffic source. Does not affect existing campaigns.
Status-Postback Relation
This settings allows creating of a custom S2S postback linked to a specific conversion status.
Traffic source tokens
To use tokens, check the Use tokens box. Each traffic source has its own set of tokens. Tokens can be used to pass parameters like device, OS, ISP, country, publisher, and so on from your traffic source to Binom.
Parameter
URL parameter that will contain the token value.
Placeholder
Token used by the traffic source.
Name
Token name that you will see in campaign reports.
Encrypting tokens
When passing traffic source tokens to a landng page or an offer, you can hide their real values. To do that, instead of {t1}, {t2}..{t30} specify {t1_md5}, {t2_md5}..{t30_md5}.
To view the encrypted token values in your stats, select the MD5 Name column and click Save:
Now you will be able to see the encrypted tokens on the statistics table:
