Binom Documentation

Go to navigation

Adding a traffic source

To add a traffic source to Binom, go to Traffic sources > Create.

Main settings


Click Load from template and select a traffic source to add a template of a traffic source.

Name

Name of a traffic source.

Postback URL

URL to send conversions to a traffic source.

  • The list of available tokens
    • TokenDescription
      {browser_name}Name of a browser
      {browser_version}Version of a browser
      {campaign}ID of a campaign
      {campaign_key}Key of a campaign
      {campaign_name}Name of a campaign
      {city}User's city
      {cnv_currency}Currency of a conversion
      {cnv_status}Status of a conversion
      {cnv_status2}The second status of a conversion
      {clickcost}Cost per click
      {clickid}ID of a click
      {continent}User's continent
      {continent_code}Code of a continent
      {country}User's country
      {country_code}Code of a user's country
      {date}Date of a click
      {device_name}Name of a device
      {device_brand}Brand of a device
      {device_model}Model of a device
      {device_type}Type of a device
      {domain}Domain of a campaign
      {event1}, {event2} ... {event10}Event number (1, 2 ... 10)
      {externalid}External ID
      {ip}IP address
      {isp}Internet service provider
      {is_proxy}If proxy or not
      {lander}ID of a landing page
      {lander_num}Number of a landing page
      {language}User's language
      {lp_key}Key of a landing page
      {os_name}OS of a user
      {os_version}Version of an OS
      {offer}ID of an offer
      {offer_link}Offer link
      {offer_name}Name of an offer
      {offer_num}Number of an offer
      {path_name}Name of a path
      {path_num}Number of a path
      {payout}Payout
      {proxy}Name of a proxy
      {real_domain}Domain
      {referer}Referer of a click
      {region}User's region
      {region_code}Code of a region
      {resolution}Device screen resolution
      {rule_name}Name of a rule
      {status}Status of a conversion
      {status2}The second status of a conversion
      {time}Time the click happened
      {tName:NAME}Name of a traffic source tokens ({tName:zoneid})
      {trafficsource}ID of a traffic source
      {trafficsource_name}Name of a traffic source
      {t1}, {t2}, {t3} ... {t10}Sources tokens
      {uclick}, {uclickhash}Service parameters
      {unixtime}Current server time (unix time)
      {user_agent}User agent
      {user_id}Tracker ID of a campaign owner
      {user_name}Name of a campaign owner
      {week}Week the click happened
      {affiliate_network_id}ID of an affiliate network
      {affiliate_network_name}Name of an affiliate network
      {campaign_group_id}ID of a campaign group
      {campaign_group_name}Name of a campaign group
      {offer_group_id}ID of an offer group
      {offer_group_name}Name of an offer group
      {lander_group_id}ID of a landing page group
      {lander_group_name}Name of a landing page group

External ID

Traffic source ID of a click. It is mandatory for Postback URL.

Cost

Use it to get the click cost from a traffic source. (more...)

Advanced settings


Traffic loss %

The percentage of traffic loss. When working with traffic sources, a certain percentage of traffic gets lost on the way to the tracker (the loss percentage can vary by country). This does not affect existing campaigns.

Postback %

The percentage of conversions that will be sent to a traffic source. For example, at 50% Binom will send every second conversion. This does not affect existing campaigns.

S2S postback mode

Select whether you send all conversions, only the first conversion, or only approved conversions. Affects all existing campaigns with the specified traffic source.

Payout %

The payout percentage that will be sent to a traffic source. If the real payout is $10 and Payout % is 50%, Binom will send $5 to a traffic source. This does not affect existing campaigns.

Templates


Binom has preinstalled traffic source templates. To get settings of a traffic source, click Load from template.

Select a traffic source. All its settings will appear in the editing window. In order to use Postback URL to pass conversions to the traffic source, instead of REPLACE specify your traffic source API key and click Save.

Traffic source tokens


To use tokens, check the Use tokens box. Each traffic source has its own set of tokens. Tokens pass parameters like a device, OS, ISP, country, publisher, and so on.

Parameter

A URL parameter.

Placeholder

A token you get from a traffic source.

Name

Name of a token in the campaign reports.

Here's an example:

Encrypting tokens


When passing traffic source tokens to a landng page or an offer, you can hide their real values. To do that, instead of {t1}, {t2}..{t10} specify {t1_md5}, {t2_md5}..{t10_md5}.



After that open the statistics table settings, select a newly created column and click Save:



Now you will be able to see the encrypted tokens on the statistics table:

Video