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E-commerce and subscriptions

If you use Binom for e-commerce or subscriptions, it will be more convenient to track certain metrics like expected revenue, rebills, bounce rate, etc.

To view such metrics, go to settings, check a box you need, and set up conversion status. From there you can also rename columns and edit formulas.

Uncheck status payments if you set them up before. Both features use conversion status and can't be used together.

E-commerce scheme


Go to Settings > Stats > Status scheme settings and check the E-commerce scheme box.

Specify conversion status in the fields below. For leads:

Sales:

Rejected leads:

The following metrics will be available:
Column Description
A. Leads Number of approved leads
Approve % Percentage of approved leads
R. Leads Number of rejected leads
Reject % Percentage of rejected leads
R. Revenue Rejected revenue
H. Leads Number of leads on hold
Hold % Percentage of leads on hold
H. Revenue Revenue on hold
E. Revenue Expected revenue
E. Profit Expected profit
E. ROI Expected return on investment

Keep in mind that some metrics have EA (Expected Approval) — percentage of expected approval. By default it's set to 100%. You can edit this number in the campaign settings.

For this status scheme Binom uses system of events (event1-event5), so you cannot use event1-5 for e-commerce campaigns.

Subscriptions scheme


Go to Settings > Stats > Status scheme settings and check the Subscription scheme box.

Specify conversion status in the fields below. For new subscriptions:

For rebills:

For canceled subscriptions:

For buyouts:

The following metrics will be available:
Column Description
Rebills Number of rebills
Unsubs. Number of canceled subscriptions
Buyouts Number of buyouts
Unsubs. % Percentage of canceled subscriptions
RoS Average number of rebills per one subscription (return on sales)
Inst. Unsubs Number of instantly canceled subscriptions (you can specify time in the Instant unsub. period (s) field)
eCPA Effective cost per action
For this status scheme Binom uses system of events (event5-event8), so you cannot use event5-8 for subscription campaigns.