Binom Documentation

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Campaigns management

Go to the Campaigns tab to see all your campaigns. On this page you will see the block of the campaigns management (on the left), and as well as the block of the campaigns grouping and selection of the timeframe for the statistics (on the right).

Management

In order that the control buttons will be active, click on the desired campaign in the statistics table.
Buttons from left to right:
Create - Creation of a new campaign.
Report - Viewing of the detailed statistics on the selected campaign. You can also double-click on the campaign in the table to go to statistics.
Edit - Editing of a selected campaign.
Сlone - Cloning of a campaign. Creates a copy of the selected campaign with a name < Campaign’s name > (clone 1) and opens its editing page.
Note - Creation/editing of the note to the selected campaign
Delete - Deletion of a campaign. You can restore your campaign. For doing this, choose the Deleted option in the groups tab to show deleted campaigns. Select the desired one and click Restore.
Clear - Clicks clearing in the selected campaign. It’s useful to clear the test clicks at the start of the campaign, or clicks at moderation in the source.
CSV - Downloading the current statistics on the campaigns in the CSV format.
Info/Stats - Switching among windows of statistics with the main and side information on the campaign.

Group work with campaigns

In our tracker, there is the possibility of the group work with campaigns. You can see the statistics on several campaigns, delete/restore, clear. To select multiple campaigns, click on the checkboxes to the left of the campaign ID in the statistics. If to click on the checkbox in the head of the table, you can select or deselect all campaigns.

With group editing you can change the following campaign settings:

Campaigns grouping and timeframe

Our tracker has a quite convenient grouping system. This greatly facilitates the work with a large number of campaigns. When changing any group or timeframe, the statistics is updated instantly. Now we will describe the elements from left to right.

Search

Search by the campaign’s name. As you enter the text in this field, in the campaigns table will be displayed only those whose name contains the current text in the search field.
Also, you can use regular expression to search by mask:
or colors (#red #orange #yellow #green #cyan #blue #darkblue #violet #pink #brown #grey) to search by color of campaign name:

Type of the campaign

Active - displays active campaigns i.e. that were not deleted.
With traffic - displays campaigns where was the traffic in the current timeframe. For example, you see campaigns to date, and however, tracker will display you all campaigns that received the traffic today.
All - displays all campaigns, including deleted.
Deleted - displays deleted campaigns.

Traffic sources

It displays campaigns by the selected source. It can be changed on the page of the campaign editing. If you select All sources, then you will see all the campaigns of all sources.

Groups

Each campaign has a group on our tracker. Easy to group by countries, verticals, type of traffic etc. Click here for more information about groups. Tracker displays campaigns of the selected group. If you select All groups, you will see all the campaigns of all groups.

Timeframe

Last point. You can set up here the timeframe by which tracker displays the campaign statistics. Tracker also responds instantly to the changes in this field, except Custom Date and Custom Time points. When choosing them, you must additionally select the desired date/time in the appeared fields and click the Refresh button.

Refresh button

It updates the statistics on campaigns. Tracker shows statistics without delays. At the same time, the higher volume of your traffic, the faster the statistics is updated. The biggest delay (about 10 seconds) you can see if you will send a single clique.

Statistics table

It consists of several lines; each campaign corresponds to one line. The last line is the summary statistics for all the campaigns. When you hover over a line, it is highlighted in yellow. To sort the statistics for particular parameters, click on it in the head of the table. The arrow down the left of the name column is the sorting from bigger to smaller, and vice versa. In the table, you will see the following columns:

Страница Stats

Id - Campaign number.
Name - Campaign name.
Group - Group of campaign.
Traffic Source - Source of traffic.
Clicks - Number of clicks for the selected period.
LP CTR - Click-through-rate from lander to offer. While Direct-traffic (without lander) isn’t taken into account. As well as not considered the repeated jumps, for example, with scripts. LP CTR = LP Clicks / Clicks * 100%
Leads - Number of conversions for the selected period.
CR - Conversion rate. CR = Leads / Clicks * 100%
EPC - Earn per click. EPC = Revenue / Clicks
CPC - Cost per click. CPC = Spend / Clicks
Revenue - Campaign revenue
Spend - Campaign expenses
Profit - Campaign profit or losses. Profit = Revenue - Spend
ROI - Return of investments. ROI = Profit / Spend * 100%

Info page

You will see additional metrics there:
Start Date - Date of the campaign creation.
URL - Tracking URL of the campaign.
CLH - Clicks per last hour.
LLH - Leads per last hour
PLH - Profit per last hour
Last lead - When the last lead was done. All these parameters help you to see that something went wrong in your campaign.

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